Software Client Case Study

Increase lead flow through pay per click while reducing cost per acquisition.

Situation and Goals:

Increase lead flow through pay per click while reducing cost per acquisition.

Optimization Technique:

Restructured PPC account, focused on implementation of new optimized landing pages and targeted ad copy with ongoing refinement of placements.

Results:

Within a year, accomplished a 5x improvement in measurable PPC conversions, with an 80% improvement in cost per conversions.