Jewelry Client Case Study

Optimize performance of Pay Per Click campaign

Situation and Goals:

Optimize performance of Pay Per Click campaign to maximize revenue and increase ROI while reducing costs and cost per conversion.

Optimization Technique:

  • Creating and aligning new campaigns and ad groups. 
  • Focused and organized keywords to be more specific.
  • Optimized budget by increasing and decreasing keyword bids at strategic time periods.
  • Used keyword metrics to drive ad group optimization to prune and reduce exposure on lack luster keywords.

Results Over a 3 Month Period:

  • 171 conversions at a CPL of $28.28
  • Total spend was $4,826.48
  • Total Revenue was $16,369.86
  • ROI increased by 72% per month