Situation and Goals:
Optimize performance of Pay Per Click campaign to maximize revenue and increase ROI while reducing costs and cost per conversion.
- Creating and aligning new campaigns and ad groups.
- Focused and organized keywords to be more specific.
- Optimized budget by increasing and decreasing keyword bids at strategic time periods.
- Used keyword metrics to drive ad group optimization to prune and reduce exposure on lack luster keywords.
Results Over a 3 Month Period:
- 171 conversions at a CPL of $28.28
- Total spend was $4,826.48
- Total Revenue was $16,369.86
- ROI increased by 72% per month