Insurance Client Case Study

Generate additional sales opportunities for our client’s prospects

Situation and Goals:
Generate additional sales opportunities for our client’s prospects and clients, increase lead quality, identify client and prospect behavior and to automate the lead management process. By providing high quality customized info to clients, our client was able to effectively move them through the sales cycles.

Optimization Technique:

  • Provide detailed recommendations to maximize campaign effectiveness. 
  • Develop offer-focused content/copy that clearly highlights product benefits.
  • Produce to-the-point subject lines resulting in high open rates.

Results:

  • Average unique open rate: 22.58%
  • Average unique CTR: 7.2%