Gift Card Client Case Study

Generate subscriptions to client’s eNewsletter

Situation and Goals:

  • Generate subscriptions to client’s eNewsletter
  • Build mailable database by generating email responses (opens, clicks, survey responses)

Optimization Technique:

  • Create custom design templates using industry best practices
  • Develop offer-focused content/copy that clearly highlights the benefit of subscribing
  • Test subject line to optimize response rates

Results (eNews sent to cold list):

  • Open rate: 7.60%
  • Click-through rate: 1.44%
  • Delivery Rate: 71.06%
  • Complaints: 0.00%
  • Increased database by 4%