How to Build a Winning SEO Strategy: What is SEO?

For those of you who are not really sure what Search Engine Optimization (SEO) is, it is essentially the art and science of making your website “relevant” for what the search engines want to see for a particular keyword. SEO is great for getting your site to show up as high as possible in organic search engine rankings. The important thing to note is that it’s not about tricking the search engines into thinking you are more relevant than you really are; it’s about making your website as relevant as possible based on their criteria.

Since the search engines don’t actually publish their search algorithms, it’s only possible to understand how to make your website more relevant by trial and error. Fortunately, there is an entire industry of SEO specialists who focus on this problem every day, so after years of study, we have a very clear understanding of what works and what does not. Below, you’ll find practical steps and killer optimization strategies you can use to ensure your site is search-friendly.

To learn additional techniques to rank better on search engines, please download our white paper, “How to Build a Winning SEO Strategy.

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