Hottest Social Media Advertising Trends
Social media is not only growing rapidly in terms of new platforms, but more and more people are engaging with social media networks. In fact, over 75% of all people on the Internet are also on at least one social media platform
What does this mean for social media advertising? Frankly, it’s inescapable in today’s advertising strategy. Social media share of marketing budgets is expected to double by 2020.
This blog post will talk about the latest and hottest social media advertising options:
Facebook and Instagram – Carousel Ads
Carousel Ads through Facebook and Instagram allow you to showcase multiple images and text in one ad – with each image able to have it’s own clickable link. According to a report by Kinetic Social, carousel ads are 10 times better at getting click-through than static ads. As well, there is a 20% lower cost-per-lead than standard link ads.
Twitter Conversational Cards
Twitter conversational cards are the latest in a variety of Twitter cards for various advertising strategies.
According to Audiense, Twitter advertising generates leads at 1/3 the cost of other marketing channels and has an 8-24 times higher click through rate than its rival Facebook.
Twitter’s new conversational cards take tweet engagement and sponsorship to the next level. A conversational card contains a graphic or video and text that engage the twitter user, as well as a call-to-action button that pushes a customizable hashtag that can drive retweets, likes and follows by appearing to the user’s followers in their timeline. The ads also thank users that engage with the content.
LinkedIn is a great fit for B2B advertising, since LinkedIn Ads allow you to target your ad by job title, demographics, and more. The two options for LinkedIn advertising are direct sponsored content and display ads. The display ads can be pricey, but their prominence can make they worth it, if you have a larger advertising budget.
SnapChat is currently the fastest growing social media app, with 41% of all 18-34 year-olds using the apps on a daily basis. It boasts a 5 times higher CTR (in this case viewers “swipe up”) than other sites. When viewers swipe up, they get access to longer content, such as a video, articles or links to the company website.
Currently, SnapChat offers three different types of ads: Snap Ads that pop up while you are watching a story or event. You can tap and skip, or swipe up to watch. Geofilter ads are targeted depending on your event. Geofilters are a great way to serve up ads at specific locations, such as a college campus. The third type of ad is called lenses, which gives users the ability to add goofy backgrounds to their selfies. Advertisers can serve up silly lenses targeted by the user’s geofilters.
How to Maximize on the Hottest Trends
Remarketing Lists for Search Ads (RLSA)
One of the best and most innovative ways to keep users engaged is through Remarketing Lists for Search Ads (RLSA), but starting with Social Media. Why? It’s less expensive to start with a Facebook ad than a Google Ad. If a user clicks on a FB ad, a pixel will be placed (similar to a cookie), and the ad will follow the user around the Internet.
Growing Your Followers
Follower Campaigns are available on both Facebook and Twitter. The best way to grow followers is to target your ad well, target followers of your competitors, upload your in-house email list. Finally, be sure to give people great reasons to follow you.
To engage more people, you need to make sure you are targeting the right audience. You can do this through a person’s interests, job title, keywords, or followers of other pages that are similar to yours. Likes and Shares are the way you can see how much you are engaging your users.
Taking advantage of the hottest trends in social media is a smart way to drive more people to your website. Remember: over 75% of the people you want to reach are on social media. Social media advertising reaches larger, highly targeted audiences. It allows ad remarketing capabilities, drives brand awareness, increases engagements, and boosts the number of people coming to your site.
Want more? View a social media advertising webinar that goes into even more depth than this blog!