Healthcare Client

Nurture existing database to generate sales-qualified leads

Situation and Goals:

  • Nurture existing database to generate sales-qualified leads

Optimization Technique:

  • Target pre-qualified leads in existing database based on product fit (# of Phys) to deliver highly relevant content
  • Increase awareness through cross-channel advertising

Results (4 emails over 1 month):

  • Campaign unique open rate: 20.22%
  • Campaign unique CTR: 6.29%
  • Total website registrations (campaign awareness): 410