Energy Client

Nurture existing Finance & Education prospects database to generate sales-qualified leads.

Situation and Goals:
Nurture existing Finance & Education prospects database to generate sales-qualified leads.

Optimization Technique:

  • Create custom design templates for email and dedicated landing pages.
  • Develop offer-focused informational content that positions Proliphix as a thought leader in the new ECS space.
  • Produce enticing subject lines resulting in high open rates.

Results:

  • Average email open rate: 12%
  • Average landing page conversion rate: 16.65%