Video Marketing

Online Video Marketing Trends And Stats

Online Video Marketing Trends & Stats

The constantly changing world of digital marketing is evolving at record speeds. As a marketer I’m sure you’ve heard about it, read about it, talked about it and probably sat in industry events hearing about it. YES, Video digital marketing.

Video has evolved into a must have for savvy marketers. With more and more information being pushed to the masses the less time people have to read through large documents, read training manuals, research prospects and more. So how do people consume so much information daily with so little time? And better yet, what can you do to get a piece of their attention? The answer: Use video as part of your marketing strategy

Did you know that in 2016: [Read more…]

Video Content is King! Part 3: Web Presenter Videos

If you’re like most digital marketers, then you realize the importance of integrating video into your marketing plan. The question is where will you find the budget and time to take on a task like producing a video specifically for marketing? You actually might already have video marketing assets that you can use for re-purpose for ongoing marketing efforts. [Read more…]

Video Content is King!-Part 2: Product Demos

Your website is such a crucial aspect of your company’s image. The information and content you feed consumers is paramount to their experience. But how do you provide a great user experience?  One key way to do so is through the use of videos. More specifically, implement the use of product videos.

The number of videos watched online has increased over 900% in the last 8 years and YouTube is the #2 search engine behind Google. More than 83% of internet users consume video across all age groups and 93% of these [Read more…]

Video Content Is King! – Part 1: Testimonials

Video marketing is one of the most effective Digital Marketing tools available today, and for the next few weeks in a series of blog posts, Nowspeed will help you understand many ways to use video to achieve your marketing goals.

Video marketing can help you to build an ultra strong web presence, not only with your audience, but also with the search engines for SEO. (Tip: Search engines like Google value your site more if it has video). Consider the following statistics on Video Marketing. [Read more…]

6 Powerful Reasons To Use More Video In Your Marketing Programs

Adding a video component to your marketing strategy is a powerful way to increase the reach and impact of your brand. The statistics for online video views are staggering and continue to grow. Comscore reported that in March 2014 over 187 million people watched online video and the average American watched over 17 hours of online video in the month.

Most marketers today are faced with the challenge of driving more leads that turn into more sales. If you are not including video in your campaigns and leveraging them for SEO, you are missing a key component for success. One out of four marketers say they use video in email marketing campaigns, but 43% of marketers cited a lack of video content as a key reason for not using video in their marketing programs. [Read more…]