Social Media Marketing

How Marketers Can Adapt to Facebook’s Newsfeed Overhaul

How Marketers Can Adapt to Facebook’s Newsfeed Overhaul

Mark Zuckerburg just announced a change of direction for Facebook’s newsfeed in 2018.

Previously, the algorithm was calibrated to drive engagement. The posts it determined most likely to be clicked were the ones seen first. In his address, Zuckerberg says Facebook has “gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” As a result, the Facebook founder announced the platform is moving “from focusing on helping you find relevant content to helping you have more meaningful social interactions”.

What does this mean? A drastic decrease in organic reach for businesses. Facebook’s continual evolution is a double-edged sword for business pages. On one hand, in order for Facebook to [Read more…]

What’s New in Hootsuite

What’s New in Hootsuite

In social media marketing, it’s critical that we utilize tools to increase our productivity, better our time management, and provide the most accurate insights to analyze our campaigns. Hootsuite is a social media management platform that integrates with Twitter, Facebook, LinkedIn and other platforms, and is a useful tool to help schedule posts ahead of time, monitor activity across your channels, and discover new insights based on analytics.

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How Instagram Is Banning Users Without Them Knowing

How Instagram Is Banning Users Without Them Knowing

Today, Instagram is one of the biggest social media platforms in the world. There are celebrities, local businesses, vloggers, and average joes spending hours on Instagram every day. Many enjoy just casually swiping through pictures of their friend’s “baes”, bagels, or boring quotes; but there are many who will do anything in their power to become “Insta-Famous”.

Basically, this means they have thousands of followers and get a lot of engagement on their pictures. Some people rack up high numbers of likes and followers organically, because they put out great content; but others are just trying to use the system to put up a facade. This can be done in a few different ways, and Instagram has caught on. They are starting to change their algorithms, tighten up security, and now even “shadow-ban” some Instagram Users.

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What do Twitter’s new anti-harassment features mean for businesses?

What do Twitter’s new anti-harassment features mean for businesses?

Social media platforms are constantly evolving and it’s hard to keep up with all the changes.

In November, Twitter announced that the company will enhance its efforts to reduce harassment on its platform. Since then, new features have been added, including the most recent “timeout” tool. While this helps overcome some of the challenges of cyberbullying, it could have other implications in terms of business. So, what exactly are we dealing with here?

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