Search Marketing

Ad Copy Best Practices for Technology Companies

Ad Copy Best Practices for Technology Companies

The perfect AdWords campaign takes time and consideration- so take a moment and look back at that awesome list of relevant and highly searched keywords that apply to your business. It is crucial to use these keywords and incorporate them into compelling ad messaging! [Read more…]

Top Keywords Used to Drive Traffic & Leads for Technology Companies

Top Keywords Used to Drive Traffic & Leads for Technology Companies

Time to kickstart your AdWords campaign with the most important part- effective and detailed keyword research. Whether you are a successful technology company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

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Be Only a Click Away with AdWords Click-to-Message Ads

Be Only a Click Away with AdWords Click-to-Message Ads

Google has rolled out a new ad extension to add to your AdWords arsenal called Click-to-message ads. This new ad extension allows potential customers to reach you via a SMS Text message sent directly from their mobile device to yours.

Whether the user has a phone-phobia or just doesn’t have a few minutes to commit to a phone call or website visit, they can still easily reach out to your business, allowing them to continue the conversation at a time that is most convenient for them.

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What Is New In Google Adwords and Analytics?

On Tuesday, May 24, Google made some exciting new announcements for Advertisers using AdWords and Analytics products.  Three years ago, Google saw a shift to mobile in the search landscape and started to incorporate enhanced campaigns into their AdWords platform, which allowed for mobile bid adjustments. Today, continuing on with its mobile first approach, Google wants mobile bids to be more than just adjustments.  Soon advertisers in Adwords will have more flexibility and options across all devices. There will be an anchor bid for a device and then adjustments for all the other devices (mobile, tablet, and desktop). Google talked about brands, their mobile experiences, and the testing they embarked on to help those brands capture the “moments”  when people need to make decision or complete a task. These are the “I want to know, go, do, or buy” – moments. [Read more…]