Search Engine Marketing

Digital Marketing Trends to Embrace for 2018

Digital Marketing Trends to Embrace for 2018

A new year brings with it new goals and opportunities for change. People make resolutions to leave old habits behind and adopt new ones. Your digital marketing strategy can be treated similarly. While you shouldn’t throw out what’s working for you, it’s a great time to re-assess and look ahead to new marketing methods you can implement. These top digital marketing trends for 2018 could be exactly what your business needs to take its marketing efforts to the next level. [Read more…]

Ad Copy Best Practices for Technology Companies

Ad Copy Best Practices for Technology Companies

The perfect AdWords campaign takes time and consideration- so take a moment and look back at that awesome list of relevant and highly searched keywords that apply to your business. It is crucial to use these keywords and incorporate them into compelling ad messaging! [Read more…]

Top Keywords Used to Drive Traffic & Leads for IT Services Companies

Top Keywords Used to Drive Traffic & Leads for IT Services Companies

Time to kickstart your AdWords campaign with the most important part- effective and detailed keyword research. Whether you are a successful IT services company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

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Be Only a Click Away with AdWords Click-to-Message Ads

Be Only a Click Away with AdWords Click-to-Message Ads

Google has rolled out a new ad extension to add to your AdWords arsenal called Click-to-message ads. This new ad extension allows potential customers to reach you via a SMS Text message sent directly from their mobile device to yours.

Whether the user has a phone-phobia or just doesn’t have a few minutes to commit to a phone call or website visit, they can still easily reach out to your business, allowing them to continue the conversation at a time that is most convenient for them.

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