Online Advertising

Don’t Lose Track of What You’re Paying For Digital Advertising

Don’t Lose Track of What You’re Paying for Digital Advertising

Keeping track of how much you’re paying for digital advertising can be a tricky task.  You may be advertising on multiple platforms at the same time, such as Google Adwords, Facebook, and LinkedIn, and utilizing multiple forms of payment, like invoices and credit cards.  To add another level of complexity, you may be managing your advertising through an agency partner and/or among several members of your own marketing team.  On top of all this, you have to make sure your Accounts Payable personnel is in sync with your marketing team so you don’t double dip. All of these factors can create financial mayhem. How can you streamline the process so that you can stay on top of your total digital advertising spending?

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Be Only a Click Away with AdWords Click-to-Message Ads

Be Only a Click Away with AdWords Click-to-Message Ads

Google has rolled out a new ad extension to add to your AdWords arsenal called Click-to-message ads. This new ad extension allows potential customers to reach you via a SMS Text message sent directly from their mobile device to yours.

Whether the user has a phone-phobia or just doesn’t have a few minutes to commit to a phone call or website visit, they can still easily reach out to your business, allowing them to continue the conversation at a time that is most convenient for them.

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The Implications of Google Ending Right Hand Side Ads

After a subtle test that started all the way back in 2010, Google has ushered a global removal of the right side ads that once appeared in desktop search results. With the exception of Product Listing Ads (PLAs), all adds will now be served at the top of the Google Search Engine Results Page, or SERP. Google has also increased the number of ads that may appear at the top of the results. If the search query a user types is “highly commercial”, Google can serve up to four ads before the organic listings begin.

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1 – “Highly Commercial” falls under searches like hotel rooms for rent and travel.

Why Did Google Make The Change?

The exact reason why Google has made this sweeping change to paid advertising can’t be known for sure, but it [Read more…]

The Future Of Mobile Advertising Is Here!

Did you know that 91% of smartphone users turn to their smartphone for ideas while doing a given task at least once a day? That may not surprise you as much as the idea that some of us suffer from a condition known as Nomophobia, which is the fear of being without mobile device, power source or service area.

People use their smartphone very often, and we as advertisers want to be in front of them with mobile advertising so we can win those moments that matter.

We can classify these advertising opportunities into 4 categories: See, Think, Do and Care.

Here is a table to help you understand what each of these advertising opportunities represents, what our advertising goal should be, examples of metrics to measure, and what type of medium to utilize to ensure our advertising goals are being met. [Read more…]

What the Hell is RLSA and Why Use It?

What the Hell is RLSA and Why Should Advertisers Use It?

 

Want to stay one-step ahead of your competitors in your Adwords paid search campaigns and introduce a strategy they probably aren’t using?  In 2013, Google rolled out a new advertising feature called Remarketing List for Search Ads or RLSA. This advertising feature has gone largely unutilized, since many advertisers don’t quite understand how it works, or because Adwords Managers are content with their existing campaign performance. Let’s face it, change is hard, and after optimizing the campaign for Search, Display and Display Remarketing, why introduce something new that might consume existing budget or change the landscape of your account?

What if I told you that there is a way to adjust your bids for people that have been to your website before and are now [Read more…]