Did you know that 91% of smartphone users turn to their smartphone for ideas while doing a given task at least once a day? That may not surprise you as much as the idea that some of us suffer from a condition known as Nomophobia, which is the fear of being without mobile device, power source or service area.
People use their smartphone very often, and we as advertisers want to be in front of them with mobile advertising so we can win those moments that matter.
We can classify these advertising opportunities into 4 categories: See, Think, Do and Care.
Here is a table to help you understand what each of these advertising opportunities represents, what our advertising goal should be, examples of metrics to measure, and what type of medium to utilize to ensure our advertising goals are being met. [Read more…]