Mobile Websites

The Future Of Mobile Advertising Is Here!

Did you know that 91% of smartphone users turn to their smartphone for ideas while doing a given task at least once a day? That may not surprise you as much as the idea that some of us suffer from a condition known as Nomophobia, which is the fear of being without mobile device, power source or service area.

People use their smartphone very often, and we as advertisers want to be in front of them with mobile advertising so we can win those moments that matter.

We can classify these advertising opportunities into 4 categories: See, Think, Do and Care.

Here is a table to help you understand what each of these advertising opportunities represents, what our advertising goal should be, examples of metrics to measure, and what type of medium to utilize to ensure our advertising goals are being met. [Read more…]

Do your marketing campaigns address mobile users?

Chances are your customers have their mobile phones with them all day, every day and are increasingly using them as their primary communication device. Does your company use mobile to market to your customers? Are you missing out on connecting with your prospects using mobile because you don’t have a mobile strategy and are unsure how to get started?

Learn how to help your business get smart on mobile by downloading our mobile marketing white paper titled, 25 Reasons You Need a Mobile Marketing Strategy Today.

This white paper will answer the following mobile marketing questions:

1) Why is it important to start building mobile advertising campaigns?

2) Why is it crucial to have a mobile website?

3) What operating systems matter for mobile apps?

4) Why should you be optimizing for mobile in your search marketing campaigns?

5) Why are SMS and permission marketing some of the best mobile marketing techniques?

Just like social media, marketing to your mobile audience comes with its own best practices, technology and a very different set of rules to maximize engagement and participation. Download this white paper written by our Creative Director, Justin Barton, and VP of Account Services, Olivier Sartor, to see why mobile is an essential part of any marketing strategy.