Marketing Strategy

Online Video Marketing Trends And Stats

Online Video Marketing Trends & Stats

The constantly changing world of digital marketing is evolving at record speeds. As a marketer I’m sure you’ve heard about it, read about it, talked about it and probably sat in industry events hearing about it. YES, Video digital marketing.

Video has evolved into a must have for savvy marketers. With more and more information being pushed to the masses the less time people have to read through large documents, read training manuals, research prospects and more. So how do people consume so much information daily with so little time? And better yet, what can you do to get a piece of their attention? The answer: Use video as part of your marketing strategy

Did you know that in 2016: [Read more…]

To the Digital Marketing World: Reach Higher in 2017

To the Digital Marketing World:   Reach Higher in 2017

 

With 2016 behind us, it is a good time for sales reps and digital marketers alike to reflect on his or her progress throughout the year and set new goals for 2017. Measuring results with KPI’s (Key Performance Indicators) and tracking progress is a great way to see how far one has come and where one can make improvements. It’s an exciting time for the Digital Marketing World, with video content on the rise, and new technology and apps coming out every day (think Virtual Reality). Now Digital Marketing teams must ask themselves, what can we do to reach higher in 2017? Here’s a few tips to get started. [Read more…]

The Six Major Areas of a Digital Marketing Technology Architecture

The Six Major Areas of a Digital Marketing Technology Architecture

As digital marketing has grown over the last few years, we’ve seen hundreds of new tools evolve and it’s been challenging for many marketers to use all of them effectively. In this blog article, I’ll give you a framework to help you understand the types of tools you could be using to help you build and manage your marketing programs.

The six major areas of a digital marketing technology architecture are: [Read more…]

Digital Marketing During the Holidays

Digital Marketing During the Holidays

It’s hard to believe that the holiday season is finally here. With Thanksgiving just a few days away, the holidays are approaching fast, and it’s important that you have your digital marketing strategy ready for the festive season. Follow these 6 tips to make sure your digital marketing strategy is attracting holiday shoppers and that your business is staying competitive these next couple of months.   [Read more…]

Video Content is King!-Part 2: Product Demos

Your website is such a crucial aspect of your company’s image. The information and content you feed consumers is paramount to their experience. But how do you provide a great user experience?  One key way to do so is through the use of videos. More specifically, implement the use of product videos.

The number of videos watched online has increased over 900% in the last 8 years and YouTube is the #2 search engine behind Google. More than 83% of internet users consume video across all age groups and 93% of these [Read more…]