Lead Nurture Campaign Step 7 – Manage and Optimize the Lead Nurture Program

Once you have the strategy in place, the content created, and the system designed, it’s time to start using it. You can kick off the campaign with your in-house email list and start watching as emails get sent to new people who register on your website.

The software will give you all of the reporting you’d expect from an email system such as open rate, click through rates, opt-out and conversion rates.  Based on this data, you should continuously work to improve the program by removing emails and offers that are not performing well, and testing new content.  You can also see if entire segments are not performing as well as others, and redesign the strategy for that group if necessary.

A fully implemented lead nurture program gives you the ability to quickly and easily follow-up with leads in a way that naturally moves them through the buying cycle.  If designed properly, it will increase the number of quality leads and sales, and enable you to be as thorough as possible in communicating with your potential customer, all with much less time and effort than is required from traditional marketing techniques.

For more insight to help you build a complete Lead Nurture program, download the entire white paper here.

Nowspeed News: Got Speed?, Pinterest and Anniversaries

Greetings Bloggers! I hope you are all staying cool in these extra toasty summer days.

Everyone at Nowspeed is excited about our upcoming annual summer outing which will be held at a F1 Boston in Braintree on Thursday, August 2nd. While the level of car racing experience in the Nowspeed office varies quite a bit, we all hope that we can live up to the company name!

Our team has been busy pinning marketing, social media, infographics and other industry images on our Nowspeed Pinterest account. If you are on Pinterest, please visit our boards or if you’d like an invite to Pinterest simply email and request an invite in the subject line.

In June, the Nowspeed team celebrated our 9th year in business! The team enjoyed a delicious Italian meal nearby, see picture below. To see more fun pictures of the Nowspeed team, please like our Facebook page.

We’d love to hear how your summer is going as well! Feel free to comment on our post to fill us in on how your marketing efforts are going.
Hope all is well!

Does Your Marketing Budget Look Like The Bailout Bill?

With the way the economy is going lately, I had taken pause for a few seconds recently and realized that most marketing budgets are just like the bailout bill. They’re filled with ineffective and non-revenue- producing programs that for some reason people think are necessary.

Working in sales, it’s my job to be talking to clients and prospects all the time. The biggest problem facing my prospects today is that they are being tasked with hitting their numbers with less money and less people to do the work. Many are hunkering down and trying to do the best they can. Others have caught on to the new reality, that Internet marketing is a must.

Yes, what used to be a “new marketing opportunity” has become the saving grace for marketing professionals. Whether it’s SEO, SEM, email marketing or social media marketing – old-school marketing is out, and Internet marketing is in.

While on my way to work, I was listening to the radio political pundits talk about how the bailout bill is filled with pork, waste and non-revenue-producing items. Well, ladies and gentlemen, this can be true for most marketing budgets as well. Cuba Gooding Jr. said it best in the movie, Jerry Maguire, “Show me the money.”

Internet marketing will show you the money!

The Secret Sauce in B2B Lead Generation

Does your company have a secret sauce recipe that makes them stand out from the others? What special marketing ingredient do you think helps separate the purple cow from the regular cows? In our “Secret Sauce in B2B Lead Generation” white paper, we explore seven of the most critical—and most often overlooked—components of a successful B2B lead generation program.

B2B LeadsThese include:

  • Quality Control
  • Effective Measurement
  • Targeting
  • Testing
  • Mixing Media
  • Giveaways
  • Fresh Content
Download our free white paper today and you’ll be making amazing lead generation recipes in no time.

Why Buy Marketing Services from an Internet Marketing Agency?

Internet Marketing ServicesAre you asking yourself “Should we buy online marketing services from an agency, or hire/train our own in-house person?”

This is a great question that cannot be answered without first considering the following:

Can we find one person to perform all the online marketing services we could get from an Internet marketing agency?

Almost certainly not, unless you are very fortunate.  Online marketing is comprised of different and disparate services, including Pay Per Click Search Engine Marketing, Search Engine Optimization, Email Marketing, Social Media Marketing, Web Design and Development, Web Analytics, and more.  Generally, an online marketing professional is proficient at a few of these services, familiar with some, but incapable of being able to deliver quality work for all of these services.  To cover these online marketing services, companies are really looking at hiring a team of online marketing professionals, driving up the cost of taking these services in-house.

This is precisely what an agency provides – a complete team of online marketing professionals, each individually proficient at a couple of facets of online marketing and collectively proficient at all of them.

Do these online marketing services constitute a full-time job?

Generally, individual online marketing agency services are not full-time jobs.  Once running, Pay Per Click or Search Engine Optimization campaigns can usually be managed in a few hours a week.  Web Analytics and Email Campaigns take more time, but are still not usually full-time endeavors.  Web design and development can be very labor-intensive, but this work tends to be sporadic, only really busy when a new site launch is planned. Social Media can be very time intensive depending on the number of platforms and the amount of content.

By outsourcing these online marketing agency services, you can take advantage of a fully fleshed-out web marketing department, but on a part-time basis.  Many businesses find this approach a very attractive alternative.

Am I prepared to keep these positions filled?

Online marketing professionals are a mobile bunch.  Many take a position for a couple of years and then move on.  In this industry, someone who has held the same position for more than a few years is a rarity.

By outsourcing these services, you are also outsourcing the HR headaches of keeping the position filled.  When someone leaves the agency you’ve hired, it’s the responsibility of that agency to replace that person – not your company’s.

What is the best choice for me?

The “make-or-buy” decision is nothing new for any business in any industry.  While there are many companies that truly merit and require a department of online marketing pros, many companies, especially those in the B2B space, will find online marketing agency services will deliver better results, be more cost-effective and easier to manage.