Twitter’s Boston Twestival for charity:water

Last Thursday, February 12, I had the pleasure of attending my first tweet-up at Boston’s Twestival in Cambridge, organized by Justin Whitaker (AKA @justinmwhitaker.) The event took place in 175+ cities around the world and helped raise money for charity:water.

According to Twitter, the Boston event sold 124 tickets and raised $3,855.  According to attendees, the event was promoted almost exclusively via Twitter.

This is a great example of just how powerful a social media communications channel such as Twitter can be when used to help others. This went well beyond self-promotion and information exchange. This was Twitter helping to bring together a community of people to raise money for a worthy charitable cause.

If you’re interested in making a donation, click here. And if you’re interested in future Twestivals, sign up for Twitter and follow Twestival.

For more social media strategies, check out our webinar, “How to Build your own Blog and Social Media Marketing Strategy”

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