How to Steer Away from Email Roadkill: A Five-Point Checkup

It happens more often than we’d like to see: a well-intentioned, well-strategized client email campaign starts out on a clear, straight path, with good definition of goals and strategy, only to hit snags along the road that ultimately render it ineffective and vulnerable to getting squashed in the flood of prospects’ in-boxes.

Three Takeaways from MarketingSherpa's B-to-B Summit

No, I don’t mean Brian Carroll’s book, “Lead Generation for the Complex Sale” or NetLine’s 1 GB USB Flash, or On24’s cool red and grey notebook, although I was happy to take them all away.