Five Digital Marketing Outsourcing Lessons I’ve Learned

Five Digital Marketing Outsourcing Lessons I’ve Learned

Today’s marketing landscape is complex: you need a solid marketing strategy, a competent team of individuals that work within proven processes, an understanding of marketing technology and the hundreds of tools that are available, a comprehensive content calendar, a winning website, and the adroit ability to execute your digital marketing programs and measure their success. It’s a complex process that requires a LOT of expertise, something that your company likely cannot afford without hiring a myriad of internal marketing resources.

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The Six Major Areas of a Digital Marketing Technology Architecture

The Six Major Areas of a Digital Marketing Technology Architecture

As digital marketing has grown over the last few years, we’ve seen hundreds of new tools evolve and it’s been challenging for many marketers to use all of them effectively. In this blog article, I’ll give you a framework to help you understand the types of tools you could be using to help you build and manage your marketing programs.

The six major areas of a digital marketing technology architecture are: [Read more…]